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New Promotional Products Ideas for Trade Shows and Conferences

As trade show and conference season approaches, it's time to think about how to make your brand stand out in a sea of exhibitors. At Image Ink, we specialize in creating promotional products that not only capture attention but also leave a lasting impression. Here are some innovative product ideas and tips to ensure your brand is remembered long after the event is over.





1. Eco-Friendly Giveaways

Sustainability is more than a trend—it's a movement. Show your commitment to the environment with eco-friendly promotional products. Consider items like:

  • Reusable Tote Bags: These are practical for attendees to carry their event swag and can be used long after the event.

  • Bamboo Pens: A stylish and sustainable alternative to plastic pens.

  • Recycled Notebooks: Perfect for attendees to jot down notes during sessions.


2. Tech Accessories

In a digital age, tech accessories are always a hit. Here are a few ideas that will keep your brand front and center:

  • Custom Phone Stands: These are great for hands-free video calls and keeping phones accessible.

  • Branded Charging Cables: Multi-functional cables that work with various devices ensure your brand is seen daily.

  • Portable Power Banks: Help attendees keep their devices charged throughout the event with a power bank branded with your logo.


3. Health and Wellness Items

Health-focused giveaways are not only thoughtful but also useful, making them a great way to show you care about your clients' well-being:

  • Hand Sanitizer Sprays: Compact and essential for staying germ-free.

  • Branded Face Masks: Offer high-quality masks that provide comfort and safety.

  • Stress Balls: Ideal for squeezing away the stress of a busy conference schedule.


4. Interactive and Fun Products

Engage your audience with interactive and fun promotional items that will make your booth the talk of the event:

  • Customized Puzzles: These can feature your logo and an interesting design, making them a fun challenge for attendees.

  • Virtual Reality Viewers: Provide a branded VR experience showcasing your products or services.

  • Mini Desk Games: Items like mini basketball hoops or fidget spinners can keep your brand top of mind during office downtime.


5. Wearables and Apparel

Wearables can turn attendees into walking advertisements for your brand:

  • Custom T-Shirts: Offer stylish and comfortable shirts that attendees will want to wear again and again.

  • Branded Hats: Caps and beanies with your logo can be a hit, especially if the event is outdoors.

  • Lanyards: Make sure your brand is seen everywhere with custom lanyards for name badges.




6. Unique Office Supplies

Help attendees spruce up their workspaces with unique and practical office supplies:

  • Desk Organizers: Custom organizers can help keep desks tidy while prominently displaying your brand.

  • Magnetic Clips: Useful for holding notes and documents, these are handy for any office.

  • Personalized Notepads: Every time they jot down a note, they'll be reminded of your brand.


Tips for Maximizing Your Promotional Product Impact

  • Personalization: Adding a personal touch, such as attendees' names on items, can make your giveaways more memorable.

  • Quality over Quantity: Invest in high-quality items that attendees will want to keep rather than disposable trinkets.

  • Strategic Distribution: Don't just hand out items randomly. Use them as incentives for visiting your booth, attending a demo, or participating in a survey.

  • Pre-Event Teasers: Generate buzz before the event by teasing your promotional products on social media or through email marketing.


With these innovative ideas and tips, you're sure to make a lasting impression at your next trade show or conference. At Image Ink, we're here to help you create memorable and effective promotional products tailored to your brand. Contact us today or click here to search our products and start planning your next successful event!

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